TV Trailers: Selling ‘Serious’

Columbia Pictures were clearly unsure how to market The Razor’s Edge to an audience still in love with Ghostbusters.

Bill Murray also seemed to be playing down the serious subject matter in some of his promotional interviews.

Below are three TV spots that aired at the time of release. The tone is quite different from the official trailer.

The TV spots clearly helped get people to the cinema, but the film left them confused. Director, John Byrum told me: “I remember arriving a few minutes late at the Ziegfeld theatre – the best movie theatre in New York – on the opening day , and they were streaming out of the theatre and shouting to people waiting in line for the next show “don’t waste your money, it isn’t funny!”


 

 

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